Both the BBB and Google reviews offer useful information — but they measure fundamentally different things and can be gamed in different ways.
The BBB grades businesses on responsiveness to complaints — not customer satisfaction. An A+ rating means the business responds to and resolves complaints filed through the BBB. It does not mean customers love them.
Google reviews represent actual customer sentiment — but they can be manipulated through purchased reviews. Volume and recency matter more than score alone.
For service businesses (plumbers, contractors, legal), Google reviews with high volume are often more meaningful. For professional services and B2B, BBB accreditation with a clean complaint history carries more weight.
ProofReports uses both, along with four other data sources, to produce a balanced composite score.
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